Preview Week 2024 —

With 2024 kicking off a new era for Fredericksburg Food & Wine Festival, we only thought it necessary (and fun) to tease the new programming and what’s to come in 2024 and beyond with an official Preview Week! This is a week of events happening around Fredericksburg showcasing the area’s culinary and beverage innovation and elevated experiences. From food and wine pairings, a boozy brunch, family-friendly foodie passport, progressive tastings, culinary competitions and so much more, we’ve got something for everyone!

SUMMER PREVIEW WEEK LINEUP —


Blend It Like Becker

MONDAY, July 22nd | 6:00pm - 8:00pm

Becker Vineyards

A blending competition set at the beautiful Becker Vineyards — Learn the intricacies of blending wine among friends! You'll team up with fellow guests to craft your own blended wine and design a label for your creation. Expect wine, charcuterie and a prize for the winning team!

Taste of Texas presented by Women for WineSense

TUESDAY, July 23rd | 6:00pm - 8:00pm

El Quincho

A seated educational pairing of 5 Texas wines paired with 5 mouth watering bites by the talented culinary team from Revel Catering & El Quincho.

Tacos & Tannat

WEDNESDAY, July 24th | 4pm - 5:30pm

Augusta Vin

A sip, taste & mingle style event featuring 3 Augusta Vin Tannat wines paired with 3 mouthwatering street tacos by Leroy’s TexMex BBQ.

Summer Garden Cocktail Class

THURSDAY, July 25th | 5:00pm - 7:00pm

Hill Country Herb Garden

A seated cocktail class & tasting led by herbalist, Lauren Peterson — Guests can expect 3 cocktail demos with samples, small bites + herb jars and recipes to craft infusions at home!

Sip + Savor at Elk & Main

FRIDAY, July 26th | 7:00pm - 9:00pm

Six Twists Sparkling, OroBianco Italitan Creamery & Ocotillo Chocolate

A progressive and immersive tasting of curated sparkling wine flights, tapas, flourless chocolate cake, and live music in the Elk & Main courtyard.

The Elephant in The Room Boozy Brunch

SATURDAY, July 27th | 10:00am - 12:00pm

The Saloon at The Albert Hotel

The only way to kick off the last day of preview week — DJ, brunch bites by Keidel Pharmacy and of course Mimosas + Bloody Mary’s by the talented mixologists at The Saloon.

Fredericksburg Quesöff

SATURDAY, July 27th | 6:00pm - 8:00pm

Grand Central Lawn

Bring the whole family to savor and judge over six of the Hill Country’s finest quesos! Enjoy live Tejano music, and a refreshing Margaritas and Michelada Bar!

Flavors of Fredericksburg Family-Friendly Passport

All Week Long!

This is a FREE family-friendly experience —

Pick up your Flavors of Fredericksburg Passport (1 per family please) at the Fredericksburg Farmer’s Market on THURSDAY, July 18th and take it around to all of the places listed on your passport during Preview Week. Please note that all of the stops are family-friendly!

At each stop you will get a stamp and a little sample of something special to enjoy. The idea is you get to taste the flavors of Fredericksburg while learning how each item is made and how it supports local agriculture and small business!

Bring your passport to the Fredericksburg Chamber of Commerce once complete to claim your prize!

*RESERVATIONS FOR PASSPORTS ARE NOW FULL*

Can’t make it to preview week but don’t want to miss out? Sign up for our newsletter to get all the latest on this year’s new festival programming & experiences.